Facebook marketing refers to the process of promoting a brand, product or service in Facebook, the world’s most popular social media platform. Facebook marketing or Facebook branding has now become one of the inherent aspects of any internet marketing plan. Facebook marketing constitutes of four important aspects namely,
- Corporate Facebook Page Management
- Creation of shareable and engaging content.
- Promotion of the content in Facebook.
- Engaging other users and building a network.
- Regular assessment of the performance of the Facebook marketing strategy in use and modification of the applied strategy to achieve optimum results.